2018 saw the revival of the Pepsi MAX Taste Challenge. The challenge involves blind taste testing Pepsi MAX against their biggest cola competitor. 

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The brief was to take the TVC ad and create interesting, engaging and social friendly content that would tease the revival of the challenge.

 

Working in conjunction with the above the line agency, we were able to capture content on their TVC shoot. We used this to create fun, short form content that teased the campaign ahead of the launch.