How do you introduce an American beer into the UK market?
Having not long started at VaynerMedia London, a company predominately run by Americans, we took inspiration from our culture clash.
With the millions of views on YouTube of fellow Brits who, like myself, are obsessed with accents, it seemed obvious to play with this.
The challenge was to make content that was relevant to people around the UK who may not have had the chance to visit the launch activation in London. Our content wasn't just a recap of the event, but as a way to bring people closer to the brand by witnessing authentic reactions to the brand.