During the first lockdown of 2020, a friend of mine decided to set up a collective of people, like me, who were open to helping black run businesses for free. That's how I met Abi, Polish Pad owner.

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​Abi set up Polish Pad, an online nail tech directory, aimed at building a community of nail techs across the UK and also providing clients with local techs based nearby. 

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I was brought onboard to help Abi with her social media planning, tone of voice, branding and also social content. So far, it's been an epic journey and learning curve for us both.

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I came up with the line ‘Nail techs right at your fingertips’ as well as a full brand tone of voice guidelines, email copy, content plans and help with social posts - and even some photography too. I’m excited to see how her business grows further. 

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Check out her Polish Pad Instagram page to learn more.