"Nail techs right at your fingertips"
During the first lockdown of 2020, a friend of mine decided to set up a collective of people, like me, who were open to helping black run businesses for free, especially those just starting out, or had been hit hard by the pandemic. That's how I met Abi.
Abi set up Polish Pad, an online nail tech directory, aimed at getting nail techs across the UK appointments nearer to them and working around their lifestyles. Whilst the main purpose of Polish Pad is to build a community of nail techs and a booking platform that benefits both business and client. Bringing clients high end nail techs right at their fingertips.
I was brought onboard to help Abi with her social media planning, tone of voice, branding and also social content. So far it's been an epic journey and learning curve for us both. We've not only developed a professional relationship, but also a friendship too. Stay tuned for more things to come.
Below are examples of posts created under my guidance. Above are photographs I took (within COVID safety rules) to help populate the PP website. Alongside this I've developed a brand tone of voice and guidelines, emails, content plans and posts.
Visit the Polish Pad Instagram page to learn more.