Meet the Future
Meet The Future, Gen Z was an audience based project I worked on at Facebook for Business.
The brief? Create compelling content about Facebook apps and the platform, as the place to be for businesses and brands to share and interact with Gen z audiences. The main objectives were to show Facebook as a platform that understands its audiences by driving people to the MTF report.
Based off a study led by Facebook, we were able to establish key themes with the audience including: community, identity, activism, shopping and wellness. These themes helped drive the content and ultimately the questions we wanted to ask Gen Z creators we'd chose to feature. We worked with content creator, Basma Khalifa, to bring our ideas to life and to take on her vision for the style and final edit of the content.
In total we create one longform social video, featuring all the creators, then social cut downs of each of the 5 key themes and then I created the email and website copy that helped promote both the videos and the final report.