LYFT x The Great British Tattoo Convention



I worked on LYFT in 2019, now known as Velo. It's is a hands-free nicotine pouch popular with artists such as tattoo artists.


I was sent to the 2 day event at Alexandra Palace to photograph, document and share the day's event on their social channels. This included pre-planned content and capturing on the day content also. I was photographing the brand stall and activation as well as filming interviews for product tasting and reviews. I produced and posted content on the spot for their Instagram channel.