Cause Campaign Pt.2
Shell wanted to be seen as a brand working to close the gender gap in engineering.
This is the second phase of the diversity and inclusion campaign I worked on.
Extensive research led us to people with amazing stories of how they're closing the gender gap. From these stories, we created one main video with snippets of 6 individual people’s efforts - in a bid to inspire others to share their stories too.
We created full length TED Talk style videos and other content such as animated stories.
As a female in a male dominated industry, it was an honour to work on such a credible project. Closing the gender gap is important in all industries and is something I'm very passionate about.