Automotive Marketing Ads (AMAs) are a marketing tool targeted at auto retailers. 

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Our task was to promote this new ad format to businesses and retailers. The end goal - educated and excited them to want to learn more and use these for their business. 

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​The campaign was in two phases:

Phase 1 - drive awareness of the new AMA ad format.

Phase 2 - drive people to the website where they could learn how to set them up for their next campaign. 

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We created a long-form animation which was featured on the webpage, as well as 3x cut downs and statics used for ads driving to the website. The campaign also featured email and website copy.