Automotive Marketing Ads from Facebook for Business

Automotive Marketing Ads or AMAs for short, are a marketing tool targeted at autos retailers. 

We were tasked with promoting this new ad format to businesses and retailers and getting them both excited and educated. 

The campaign was in two phases.

Phase 1 was to drive awareness of the new AMA ad format.

Phase 2 was to drive people to the website where they could learn how to set them up for their next campaign. 

We create a long-form animation, 3x ad cut downs.

3x static ads, plus website and email copy.