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Listerine / Total Care

Listerine is often associated with a strong taste that sometimes burns.

Our task was to create awareness around the new Listerine Total Care Zero product. We had to target millennials looking for dental care products that work well - without the burn. 

We tapped into the popular dance video culture that - at the time- was just picking up. Using this style of content, we created a comparative campaign using identical twins to show a side-by-side difference between original Listerine Total Care and Total Care Zero products. 

We worked with a choreographer to create a dance that brought to life the daily bathroom routine using Listerine. We also worked with a sound engineer to create an original backing track using only bathroom items to create the sounds.

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