Listerine is often associated with a strong taste that sometimes burns.

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Our task was to create awareness around the new Listerine Total Care Zero product. We had to target millennials looking for dental care products that work well - without the burn. 

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We tapped into the popular dance video culture that - at the time- was just picking up. Using this style of content, we created a comparative campaign using identical twins to show a side-by-side difference between original Listerine Total Care and Total Care Zero products. 

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We worked with a choreographer to create a dance that brought to life the daily bathroom routine using Listerine. We also worked with a sound engineer to create an original backing track using only bathroom items to create the sounds.