A campaign aimed at financial businesses and clients, to educate them on how Facebook apps and platforms can help them better connect with their customers. We promoted the Messenger app, Instagram Live and Groups to focus on saving, budgeting and financial growth themes.
The campaign consisted of 3 social-first videos featuring a different protagonist and scenario. For the second phase, we used the same scenarios, but as static ads.
We also produced copy and imagery for the website and email content.