American Gods is a Amazon Prime drama adaptation of the famous book by author Neil Gaiman. 

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We pitched for the show's global social campaign and won. In total we created hundreds of videos for 200+ markets, a strong look and feel, as well as tone of voice guidelines.  

 

We created content from existing show assets, behind the scenes footage and new content from interviews we conducted with the talent.

 

The content included Facebook videos, Instagram Stories and Snapchat Lenses. 

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We tested different content, and themes, across platforms to see which resonated well with different audiences. From these learnings, we tailored each week of content.

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