THE COLLECTION / AMAZON PRIME VIDEO
The Collection is a dark and twisted family drama set in a post-war Paris fashion house.
Amazon asked us to create a tone of voice and look and feel for the show. From this we then created a variety of content for pre launch, launch and post launch across all social platforms.
We created content that was optimised for and mobile by picking out key moments, quotes and footage which we knew would resonate.
We also created one of Snapchat's best practises for Geo-filters using illustrations and key quotes from the show. We targeted shoppers and fashion lovers at key locations such as Harrods where they're already trying on clothes and likely to snap a photo in the changing room.