THE COLLECTION / AMAZON PRIME VIDEO
The Collection is a dark and twisted family drama set in a post-war Paris fashion house.
Amazon asked us to create a tone of voice and look and feel guidelines for social content. From this, we then created a variety of content for pre launch, launch and post launch across all social platforms.
Content was optimised for mobile - we picked out key moments, quotes and footage which we knew would resonate well with the audience.
We also created one of Snapchat's best practises for Geo-filters - by using illustrations and key quotes from the show.
We targeted shoppers, and fashion lovers, at key locations (such as Harrods) where they're already trying on clothes and likely to snap a photo in the changing room.