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Jamaica Tourist Board

Whilst working on Jamaica Tourist Board, I created various pieces of both long form, and short form communications. From emails, promotions, Christmas cards and press ads. 

The brief for all work was to incorporate the brand's slogan 'Get All Right' and 'Home of All Right'. 

 

I was able to capture the laid back tone of voice, as well as work in some culture references into my copy. 

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