Wella as a brand is well known for their polished, beautiful imagery and hairstyles.

 

Ahead of Pride's 50th anniversary this year, we were asked to create original content that captured the brand's support for the LGBTQ+ community whilst promoting their EIMI products. ( A percentage of their profits go to LGBTQ+ causes). 

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With next to no assets, we created a look and feel plus a campaign tone of voice. Playing on the iconic Pride rainbow, which is also featured on the EIMI products, we used the power of words to capture users attention and spread the Wella message of #ShowYourPride.