Samsung
The New Way to PC
Samsung Galaxy Book4 Ultra x Fuslie
Challenge
Samsung challenged us to come up with product review content for their new Galaxy Book4 Ultra laptop - that wasn't just the standard
talk-to-camera influencer video.
Solution
We created two engaging social content videos that we tailored to live on Samsung's channels and also the influencer's. For both of these I created the concepts, wrote the scripts and was on shoot working alongside the director.
Fuslie, our influencer, is well known for gaming and content creation. We used this to our advantage to create content that not only showcased the product, but also tapped into our influencer's passions to create visually engaging content.
![[Frame 2] Carousel 4x5 - 2.jpg](https://static.wixstatic.com/media/809e43_e45036e1c895485bbed6674844c9a989~mv2.jpg/v1/fill/w_326,h_408,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/809e43_e45036e1c895485bbed6674844c9a989~mv2.jpg)
![[Frame 8] Carousel 4x5 - 8.jpg](https://static.wixstatic.com/media/809e43_0cd329c51e97429ba549dda95055dce3~mv2.jpg/v1/fill/w_326,h_408,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/809e43_0cd329c51e97429ba549dda95055dce3~mv2.jpg)
Samsung main video
For the main video, we filmed in a mixture of studio and home setting. The idea was to capture an interview, documentary style video that gave our audience an insight into both Fuslie, our gamer and content creator, as well as the laptop. Tailoring the content to suit an audience who look for similar specs in a laptop.
Behind the scenes influencer video
For the second video we created something that was more authentic to Fuslie's channel. We wanted to still capture the laptop and her experience in a more natural, lo-fi way.
Using a second team on shoot, we captured a long form BTS video, a cut down and some bloopers too.
