Optic White

Brief: show that Colgate is the superior, go-to teeth whitening product that truly works.

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Challenge: demonstrate the science to back up our claims in a fun, understandable and social way. 

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Prop: we're so confident our product works, we let the science do the talking for us.

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Idea: Science Translator. In a series of videos we explain the science and the layman's terms with our expert and our influencer.