How do you launch the new Golden Oreo biscuits in the UK whilst retaining the audience's child like wonder?

 

With a rainbow! It's the story known both by children and adults, playing on the common wonder about what is at the end of the rainbow? Could it really be a pot of gold?

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What initially starting as stunt ideas then lead to a client request of TVC which launched in the first X Factor break August 2015. 

We launched with a 10 sec animation TVC and continued work on social with reactive posts and new versions of Oreokes- which are karaoke versions of the Oreo song, each tapping into different cultural moments.