The brief was to create a new packaging idea for Nivea's Essential Care lip balm to attract more attention and increase sales.
We came up with the idea of comLIPments, Yes pun intended, as a simple way to brighten somebody's day or just a treat for yourself.
Whilst restricted to using only brand font and colours, we were able to push the client into a more creative typographic route. This allowed each balm to express the different comLIPments.
E.G Sassy, Beautiful, Awesome etc...