Facebook - Friday For Good

A Facebook for Business internal project.


Whilst working at Facebook, I was asked to help revamp and promote their Friday For Good (FFG) program. 

FFG is an internal program that sets out to empower nonprofits and charities through digital skills. Hosting events and webinars on how to use the platform from the Facebook experts themselves.  

Given COVID-19 times, the in-person events were moved to online webinars. We were asked to give the program and comms around it a refresh, to help both nonprofits sign up to get free advice, but also to encourage internal employees to sign up to help too. 

We create a range of assets including presentation decks, animations, static ads, emails and the web page refresh. 

With next to no budget, we create these simple yet effective visuals playing heavily on typography, with emphasis on the word 'good'. We also incorporated hands to play into the visual of 'giving a helping hand' and add a human element to the visuals, reinforcing the people of both the nonprofits, and the people of Facebook coming together to do good.