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Max Fresh

Social-first product campaign for Gen Z

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To introduce Colgate's new Max Fresh flavours to a GenZ audience with a fun, energetic and engaging social campaign. 

Social-first video content


Working with influencers, we created a series of fun videos that dramatised the power of the

Max Fresh flavours. 

We concepted the campaign, wrote the scripts, directed and styled the shoot with minimal budget which resulted in these fun, short videos. 

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